Our Go Clean approach
Delicious in every way.
At Délifrance we exist to bake everyday delicious – bringing joy to our customers every day.
We believe the beauty in our delicious food doesn’t just come from how it tastes and how it looks but also from the way it is made.
From the sustainable sourcing of our ingredients to the care we put in crafting our recipes, we want our products to be simply enjoyed without question.
It was this desire to consistently look for a ”better way” that inspired our ”Go Clean” journey.
”Go Clean” is our commitment to every one of our customers to deliver:
Simpler recipes
Simple ingredients, everyone can understand taking into account state of the art science developments, regulation and ever evolving consumers’ needs.
OUR COMMITMENTS
• We are committed to simplify recipes and eliminate the additives identified as priorities on our list. It means reducing the additives in existing products as well as in the development of new products.
• As part of our objective to reduce additives, we have drawn up a list of those to be eliminated as a priority. Since 2019, Délifrance teams have been carrying out in-depth work on the additives present in recipes. In 2023, the number of recipes reworked have represented 71% of Délifrance portfolio.
OUR CONCRETE ACTIONS
✔ All our ready to bake plain butter croissants and butter pains au chocolat made in our factories in Europe are CLEAN(2)*.
✔ Our Délifrance Héritage bread range made in France is CLEAN(2)*.
(2): CLEAN at Délifrance: contains no additives or only the additives on our restricted list.
More sustainable ingredients
We promote the use of raw ingredients from sustainable practices, minimizing the impact on the environment and on animal welfare.
Explore Délifrance's Pillar #3:
Product and know-how of the CSR Approach
Better for you products
We are committed to use less salt and less sugar in our recipes. Meanwhile, we will continue to develop products responding to current needs: gluten-free, vegetarian and vegan.
OUR COMMITMENTS
We are committed to:
• Limit the levels of salt and sugar in our recipes. We have set target thresholds for key products’ categories.
OUR CONCRETE ACTIONS
✔ We have started to reduce salt in our bread, starting with a very demanding UK market to follow the local recommendations
We already launched:
✔ Our ready to bake butter croissants and pains au chocolat from our Délifrance range made in our factories in France now contain 20% less salt vs the previous recipes.
✔ The Go! BrØd bread, high in Protein, Fibre, and Omega-3, source of vitamin B9, Iron, Magnesium, Phosphorous and Zinc
Contact us
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